JO USMAR
journalist. copywriter. author. ghostwriter.
JOURNALISM
Interview Joan Collins with the flu. Ask Heston Blumenthal to eat ‘Hammy Dodgers’. Get hypnotised to beat arachnophobia. Go piranha fishing in the Amazon. The best mags in the UK have put me through a lot.
COPYWRITING
10 years’ experience in branded content, creating & writing commercial features. I specialise in tone-of-voice pieces, interviews & making anything interesting. Also now working for Dutch creative agencies.
BOOKS
I have authored & co-authored eight books in the bestselling This Book Will Make You… wellbeing series, based on Cognitive Behavioural Therapy (CBT), & ghostwritten a UK Top 10 celebrity health & fitness book.
TV, RADIO, TALKS
Have been caught arguing on Sky News, debating on Radio 4’s Women’s Hour and laughing like a seagull on lots of local radio shows about topics including women’s rights, social media and mental health.
