Jo Usmar


I am an author, ghostwriter and freelance journalist.  With my author hat on I have penned eight books in the ‘This Book Will Make You…’ series. The titles are: This Book Will Make you Happy/ Calm/ Fearless/ Sleep/ Confident/ Mindful/ Feel Beautiful/ Successful.

Based upon CBT (Cognitive Behavioural Therapy), they are packed with tools, strategies and expert advice to tackle whatever issues you’re facing in your life, written in a hopefully entertaining and definitely non-tree-huggy way.  They have been translated into 15 languages including ‘Simple Chinese’ which looks amazing, but could say absolutely anything. Happy, Sleep and Calm have just been released in special hardback editions.

As a ghostwriter I wrote a health and fitness book with a celebrity that made the top 10 UK bestsellers list in Jan 2019.

With my journo hat on I work for titles including Stylist, CosmopolitanMarie Claire, RedYOU, Fabulous, Heat, Mr Hyde, Look, Balance, ShortList, Emerald Street, Soho House’s House Four mag and The Mirror, writing everything from wellbeing features, topical articles, people profiles and travel pieces to celebrity interviews (Vanessa Paradis, Joan Collins and One Direction have all had the pleasure of my clammy palm in theirs). I was Cosmopolitan’s Sex and the Not So Single Girl columnist for 18 months with a page in the magazine and a weekly blog on the website.

As a copywriter I have written advertorials and sponsored content for brands including Adidas, Starbucks, Elizabeth Arden, Penguin and Nikon.

I’m regularly called upon to give quotes and comments on wellbeing for other journos and have also appeared on Sky News and Radio 4’s Woman’s Hour discussing my work. You can read some of those articles here.

Please contact me via the Get In Touch tab for queries, commissions or a natter.