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JO USMAR

author. ghostwriter. journalist. copywriter.



BOOKS

8 books in the bestselling This Book Will Make You… series; wisdom from the beloved TV show Friends distilled in Friends for Life; 2 titles ghostwritten (the first a UK Top 10 Bestseller); and a new mental health title edited (out 2022).

JOURNALISM

Interview Joan Collins with the flu. Ask Heston Blumenthal to eat ‘Hammy Dodgers’. Get hypnotised to beat arachnophobia. Go piranha fishing in the Amazon. The best mags in the UK have put me through a lot.

COPYWRITING

10 years’ experience in branded content, creating & writing commercial articles. I specialise in tone-of-voice pieces, interviews & making anything interesting. Also now working for Dutch creative agencies.

TV, RADIO, TALKS

Have been caught arguing on Sky News, debating on Radio 4’s Women’s Hour and laughing like a seagull on lots of local radio shows about topics including women’s rights, social media, and mental health.